Hi there! Here's a bit about me and my career journey.
My determination, curiosity, and forward-seeking mindset led me to a focused career in the design industry.
After graduating from FIDM with my Visual Communications degree, I joined the sustainable swimwear & lingerie startup, We Are HAH, as a design assistant. In this role, I developed mood boards to drive the brand's message of empowerment and sustainability. I assisted with styling for Miami Swim Week and many lifestyle photoshoots. Selected fabrics and chose color swatches for SS & FW apparel, lingerie, and swimwear.
After three great years at We Are HAH, I found art direction, content creation, and graphic design to be where my true passion lies. I furthered my design education by pursuing a bachelor's degree in graphic design at the Fashion Institute of Design & Merchandising.
While working towards my degree, I joined Recycled Karma, a vintage-inspired t-shirt brand, as a graphic design assistant. While in this role, I designed graphics. Eventually, I transitioned into a marketing coordinator role, designing two e-commerce websites and managing the aesthetic. I coordinated multiple ecomm photoshoots to create high-quality digital assets for marketing collateral, such as emails, site landing pages, social content, printed materials, and lookbooks.
Following graduation, I sought a job to challenge and refine my skills as a graphic designer. In March 2021, I landed a Graphic Design position at TravisMathew Apparel. While in this position, I created marketing content that voices the brand's message by designing assets across various marketing mediums, from digital to print. Print includes retail window displays, product displays, catalogs, mailers, packaging, inserts, and flyers—social across all media platforms and a wide range of digital assets.
In 2023, I transitioned to a Creative Designer role. Working under the Women's Art Director to help drive the overall vision, imagery, voice, and theme of the Travismathew Women's brand. My responsibilities include creative direction, concept development, design oversight, and quality control.
♡♡ A.L.H