Hi there! Here's a bit about me and my career journey.
My creative journey began in fashion and lifestyle branding, where I developed a deep appreciation for the power of visual storytelling. After graduating from FIDM with a degree in Visual Communications, I joined sustainable swimwear and lingerie startup We Are HAH. There, I contributed to brand development through concepting, styling, trend research, and photoshoot production, helping bring the brand’s message of empowerment and sustainability to life across multiple consumer touchpoints.
As my career evolved, I discovered a passion for creative direction, content development, and brand strategy. To deepen my expertise, I pursued a Bachelor’s Degree in Graphic Design from the Fashion Institute of Design & Merchandising (FIDM), further strengthening my foundation in visual communication, branding, and creative problem-solving. During this time, I joined Recycled Karma, where I expanded my experience beyond design into marketing and e-commerce, helping shape the brand’s visual identity across digital channels. I coordinated and executed e-commerce productions, developed digital experiences, and created content that supported acquisition, retention, and brand storytelling objectives.
For the past several years at TravisMathew, I have continued to grow as both a creative and strategic leader. As a Graphic Designer and later Creative Designer for the Women’s business, I have partnered closely with Art Directors, Marketing, Merchandising, and cross-functional stakeholders to help define and execute the brand vision across digital, retail, social, print, packaging, and experiential touchpoints. My responsibilities have expanded beyond design execution to include creative direction, concept development, photoshoot planning, visual storytelling, asset oversight, and maintaining brand consistency across all consumer-facing channels.
I bring a combination of creative intuition, production expertise, brand-building experience, and collaborative leadership. I thrive in environments where creativity and business objectives work together to create memorable brand experiences, and I am energized by the opportunity to inspire teams, develop creative systems, and build meaningful connections with consumers.
♡♡ A.L.H