Packaging design + product research
I re-designed and re-branded the packaging for UCC Milk Tea. I researched the brand's history, ingredients, demographics, and origins of milk tea. The concept came to fruition strongly influenced by the history of milk tea and the demographic who consumes it. According to the Tea Association, the average purchaser of tea bags are female. This research influenced the feminity of the logo design. English and Persian culture influenced the packaging's name, aesthetic, and color. By utilizing crests, initials, and natural colors. Georgie took on a life of its own and expanded to a small bakery and tea shop.
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Role: Designer / Creative Director
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2020