Brand Identity + Logo Design + Ad Campaign

I invented and developed a business from start to finish. I conceptualized a company called “She Boards,” a women empowering refurbished surf and skateboard retailer. The aim was to market the business to purpose-driven, eco-conscious, and sophisticated women, offering the consumer an alternative approach to a male-dominated sport.

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Role:

Designer / Creative + Art Director

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Mission:

She Boards is a California born, refurbished skate, and surfboard business.

She Boards was created to minimize waste. We utilize used boards, wood, and fiberglass to refurbish skate and surfboards.

Inspired by the 80s, that birthed a generation of empowered women who showcased the true meaning of comfort in their own skin.

The She Boards’ mission is to empower women to get on skate and surfboards, in what can often seem like an intimidating, male-dominated sport. She Boards is a grassroots, all-female, skate, and surf business. Focused on uniting women through skateboarding and surfboarding, empowering them to break gender boundaries and inspiring them to start a revolution by harnessing inclusivity and friendship.

With love from California. xx

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Credits

Zeda Navarro - iruntoyouiruntoyou.tumblr.com/

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2020